We helped launch Chicagoan brewer Goose Island Beer Co. in the UK market by creating experiences that bought to life the things they do best stateside; live music, artisan food, urban culture and loads of fantastic beer.

Collaborating with FACE Events, we took Goose Island’s existing Block Party and 312 Day Chicago event concepts and added a distinctly London creative spin to introduce audiences to Goose Island’s story and proposition.

Handling talent buying, event creative, production and project management, we worked hand-in-glove with a fantastic client and partner to curate experiential and VIP events that stood out from the crowd

Seeking out unique urban locations that reflected their events back home, we successfully staged live music events in technically challenging meanwhile space locations. We secured partnership deals with The Vaccines, Everything Everything, Frank Turner and White Lies and had fun bringing their messages to life through creativity, collaborations and good times.

Thousands of fans, media and influencers discovered some great beers and an authentic understanding of what Goose Island Beer Co. is all about.