Few things in the world of events are as challenging, exciting, or fun as staging a first-of-a-kind major public event. Winterville was conceived as an alternative festive destination, far removed from the ubiquitous Christmas fair model, and took place in Victoria Park, East London.

Working from an early stage to manage the project alongside the two directors, the role touched all parts of the organisation and promotion of the start-up, including marketing, programming, production, creative, P&L and panto management (oh no it didn’t!).

The event content was jam-packed, featuring a Spiegel Tent with 50+ shows, an original panto production, roller disco, makers market, themed bars, club nights, fairground, a Santa’s Grotto run by unicorns and a full-size ice rink.

Over 250,000 people attended over the month-long live phase.