How do you help a charity launch a national music campaign without the luxury of a big marketing budget? Get creative with what you have.

To launch Oxfam’s grassroots fundraising campaign, OXJAM, we took over their Dalston store, transformed it into a fully working gig venue for four nights and convinced a bunch of top name artists to help-out. While not forgetting to ask the media along of course!

We worked with Oxfam’s head office team to fully manage the campaign and event series, from convincing the talent to managing the events on-the-day. We had some great artists perform, from Four Tet to Damon Albarn, Fatboy Slim to The Charlatans and more.

The result was £900k+ in national media coverage value and plenty of online hype, leading to three further successful years rolling out the launch campaign format.